MARK1012

Description

Each section of my notes contains summarized points from chapter 1 to chapter 13 of the mark1012 relevant textbook (e-book mcgraw hill) + additional notes learned from tutorial classes/lectures. Chapters are: marketing essentials digital marketing marketing ethics, sustainability, and csr analysing the market environment consumer behaviour segmentation, targeting, and positioning marketing research product and branding decisions developing new products services pricing supply chain, channel management, and retail integrated marketing communications (imc), advertising, and public relations