MGMT5800 - Strategic Management of Technology and Innovation

Description

A comprehensive summary of the course's required textbook (Crafting and Executing Strategy: The Quest for Competitive Advantage Concepts and Cases - 22nd Edition Thompson A. A., Peteraf, M. A., Gamble J. E., & Strickland, A., J.), ps make sure you pay attention to the current edition required at your time of enrolment! The information in this note will assist you in doing the weekly class discussions, assignments, quizzes and final exam. Chapter 1 - What is strategy and why is it important? Chapter 2 - Charting a company's direction Chapter 3 - Evaluating a company's external environment Chapter 4 - Evaluating a company's resources, capabilities, and competitiveness Chapter 5 - The five generic competitive strategies Chapter 6 - Strengthening a company's competitive position Chapter 7 - Strategies for competing in international markets Chapter 8 - Corporate strategy Chapter 10 - Building an organisation capable of good strategy execution Chapter 11 - Managing internal operations Chapter 12 - Corporate culture and leadership