Description

Notes integrate key material from lectures, tutorials, the textbook, and contemporary case studies. Covers new trimester syllabus topics: - Overview of Marketing - Analysing the Marketing Environment - Marketing Ethics, Sustainability, and CSR - Consumer Behaviour - Segmentation, Targeting, and Positioning - Marketing Research - Product and Branding Decisions - New Product Development - Services - Price - Supply Chain, Channel Management, and Retail - IMC, Advertising, and PR One chapter summary available for preview.


UNSW

Term 1, 2019


23 pages

4,869 words

$39.00

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Campus

UNSW, Kensington

Member since

January 2019