MARK1012: Marketing Fundamentals Comprehensive Notes and Summary

Description

Includes all lecture notes, tutorial notes, textbook notes and extra content. Comprehensive summary of the entire course. Easy to read but detailed. Best for before quizzes revision and for keeping upto date with the course content. Includes the following topics- 1. Overview of Marketing 2. Digital Marketing 3. Ethics, Sustainability and CSR 4. Analysing the Market Environment 5. Consumer Behaviour 6. MarketingResearch 7. Product and Branding Decisions 8. Developing New Products 9. Pricing Concepts for Establishing Value 10. Supply Chain, Channel Management and Retail