MARK1012 Marketing Fundamentals Notes
Subject notes for UNSW MARK1012
Description
Notes contain content from lecture slides as well as any additional information provided by the lecturer. Topics covered: 1. Marketing Essentials 2. Consumer Behaviour 3. Segmentation, Targeting and Positioning 4. Marketing Research 5. Product & Branding Decisions, and Developing New Products 6. Services 7. Pricing 8. Supply Chains 9. Digital Marketing 10. Integrated Marketing Communications
UNSW
Term 3, 2019
13 pages
5,858 words
$34.00
Campus
UNSW, Kensington
Member since
January 2019
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