Description

Notes contain content from lecture slides as well as any additional information provided by the lecturer. Topics covered: 1. Marketing Essentials 2. Consumer Behaviour 3. Segmentation, Targeting and Positioning 4. Marketing Research 5. Product & Branding Decisions, and Developing New Products 6. Services 7. Pricing 8. Supply Chains 9. Digital Marketing 10. Integrated Marketing Communications


UNSW

Term 3, 2019


13 pages

5,858 words

$34.00

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Campus

UNSW, Kensington

Member since

January 2019