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59 subject ratings


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Reviews and tips for MKTG10001

Great content, inspiring and dedicated lecturer

Anonymous, Semester 2, 2016

Simon is a wonderful lecturer. Tutor are helpful too in assisting the understanding regarding the theories. The assignments and final exam questions are adequately adjusted to assess students understanding and would not be very hard to score if you understand each concept very well.

Anonymous, Semester 2, 2016

Very easy exam got me an H1 in this subject. Tutorials were boring and I only attended 2 for the semester, however I attended all lectures as the lecturer was very good

Anonymous, Semester 1, 2016

Many interesting concepts from value creation, to positioning, to service marketing. Would recommend reading the textbook before lectures as they explain concepts using examples rather than explaining the concept in depth.

Anonymous, Semester 1, 2016

Pretty dry content, a lot of it very intuitive yet takes effort to memorise because of all the jargon. The African lecturer Samuel(?) is a boss though, very entertaining so lectures were alright. Group assignments are a pain in the ass, but if you commit the time you can do well. It's more about effort, not ability. As for the exam, you can give yourself a good chance of a H1 if you put in some effort to memorising theory content and get good at throwing it in to your essay responses in a fluent manner.

Anonymous, Semester 1, 2016
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