Marketing: Real People Real Choices


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Marketing Principles

O. C Ferrell, William M. Pride, Bryan A. Lukas, Sharon Schembri, Outi Niininen

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Principles of Marketing for a Digital Age

Tracy L. Tuten

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Marketing Principles

O. C Ferrell, William M. Pride, Bryan A. Lukas, Sharon Schembri, Outi Niininen

For sale by Anthony for $70

MKTG Detailed Notes (2020S1) with case study examples

Notes are super detailed and will definitely help with assignment. Well formatted and easy to follow...

72 pages, 200041 words

Principle Marketing summary

Hi there, this summary is very comprehensive and useful. This covers all the important key note...

32 pages, 102154 words

✅✅H1 (92) Concise and Relevant notes for Principles of Marketing

✅Concise and relevant notes for Principles of Marketing Exam ✅Covers all topics in detail and sim...

36 pages, 14314 words

Principles of Marketing Exam notes (easy H1)

90+ Marketing Exam notes - Easy-to-read formatting - Explains complicated concepts in detail -...

30 pages, 10500 words

Principles of Marketing (MKTG10001) Lecture Notes

Principles of Marketing lecture notes extracted from the lecture slides, complete with examined topi...

66 pages, 11167 words

Principles of Marketing (MKTG10001) concept & applications notes

These notes cover all the content for all weeks of MKTG10001: (Week 1 - 10) - Contains weekly rea...

30 pages, 8899 words

✔ Ultimate H1 Summary Notes (91%) ✔ MKTG10001: Principles of Marketing

✔ Ultimate H1 Summary Notes✔  (The sample is just thumbnails for preview, the actual note is in f...

58 pages, 58 words

H1 notes for Principle of Marketing

This is a complete notes cover all topics in the semester with diagrams and explanation and there is...

35 pages, 8339 words

H1 Marketing Notes

Marketing is an essay based exam. This note is written in a way that can be straight away applied to...

14 pages, 3858 words

H1 Summary Notes (MKTG1001)

I got a H1 (90) in the subject just from using these notes. Notes include diagrams and explanations...

39 pages, 7879 words


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Anonymous, Semester 1, 2021

Decently interesting content, but being all online, the lectures were extremely shortened and didn't cover a great deal of information. If you wanted any kind of depth to the material, you had to do the readings along with your own research to grasp the concepts in more depth. The lectures were pretty pointless to watch and didn't give any useful or concrete information. The first essay assignment was relatively simple to complete and had a clear guide. The second group assignment, however, was very unclear and had very little guidance to it. The word limit was very small for the amount of content expected and the depth required. The exam matched the difficulty of the subject, and was easier to complete if you could link multiple concepts together. I ended up with a H1, but much to my surprise because the marking scheme was pretty unclear.

Anonymous, Semester 2, 2020

Enjoyable subject and gives a good overview of marketing as a major. However, difficult to H1. I consistently attended the lectures throughout the semester, re-watched all the recordings during swotvac and wrote a few practice essays. However, I only got an overall score of H2B. Not an easy wam booster.

Anonymous, Semester 2, 2019

Great subject

Anonymous, Semester 2, 2016

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.

Anonymous, Semester 1, 2018

I would say that this is fairly common sense subject as the logic behind all the concepts are not quite hard to understand. Tutorials are kinda mediocre, lectures are difficult to sit through, group assignments was pure hell but I still pulled through. The final exam is something that can tackled with studying the content. I got a 79.

Anonymous, Semester 2, 2018

fun and relatively easy subject

Anonymous, Semester 2, 2018

Simon was a great lecturer (always kept the content interesting) and the tutes were super useful too. Even if it seems a bit challenging at first don't worry, my first assignment was an H3 (and seriously demotivated me) but the tutors are really helpful and I ended up with an H1 for the subject in the end

Anonymous, Semester 1, 2018

I found tutorials are more beneficial in training your communication skill than understanding the marketing contents themselves. The effort in both assignments was not paid off as they are extremely subjective. Overall, Simon seemed to encourage you to explore the marketing world beyond the lecture notes. So be open-minded and try to learn more concepts not listed in the lectures notes. Tip: Exams are challenging but if you are more exam-oriented, you will be fine.

Anonymous, Semester 1, 2018

Good insight to Marketing

Anonymous, Semester 1, 2018