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46 subject ratings

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Reviews and tips for MKTG10001

Many interesting concepts from value creation, to positioning, to service marketing. Would recommend reading the textbook before lectures as they explain concepts using examples rather than explaining the concept in depth.

Anonymous, Semester 1, 2016

Pretty dry content, a lot of it very intuitive yet takes effort to memorise because of all the jargon. The African lecturer Samuel(?) is a boss though, very entertaining so lectures were alright. Group assignments are a pain in the ass, but if you commit the time you can do well. It's more about effort, not ability. As for the exam, you can give yourself a good chance of a H1 if you put in some effort to memorising theory content and get good at throwing it in to your essay responses in a fluent manner.

Anonymous, Semester 1, 2016

Simon is just wonderful!

Anonymous, Semester 2, 2015

Excellent subject with fantastic lecturer and interactive tutorials. While subject content is super easy and straightforward to understand (a lot of it was common sense, really), it is very difficult to obtain high marks due to the writing components of the assessment. Overall good as a breadth or foundation for further studies.

Anonymous, Semester 2, 2015

This subject can be rather daunting for some due to the dense course material involved which is why referring to the textbook frequently is highly recommended. Getting high grades can be tough but possible if knowledge of the material is up to par.

Anonymous, Semester 1, 2015
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