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63 subject ratings


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I loved Simon's lectures, he was not only funny but also great at linking marketing concepts with the real examples and applications of concepts. I struggled with writing a marketing report as its format was different from other essay writing styles. But I found this subject enjoyable and helpful even as a breadth.

Anonymous, Semester 1, 2017

Great content, inspiring and dedicated lecturer

Anonymous, Semester 2, 2016

Simon is a wonderful lecturer. Tutor are helpful too in assisting the understanding regarding the theories. The assignments and final exam questions are adequately adjusted to assess students understanding and would not be very hard to score if you understand each concept very well.

Anonymous, Semester 2, 2016

Very easy exam got me an H1 in this subject. Tutorials were boring and I only attended 2 for the semester, however I attended all lectures as the lecturer was very good

Anonymous, Semester 1, 2016

Many interesting concepts from value creation, to positioning, to service marketing. Would recommend reading the textbook before lectures as they explain concepts using examples rather than explaining the concept in depth.

Anonymous, Semester 1, 2016
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