Decent content but gets kinda boring if you've ever studied business before. Lectures are 2 hours long, I never went, just looked and slides and made notes, got a high H2A. Tutorial activities and assignments are interesting enough but choose a good group (i didnt it was terrible) final exam is a lot of writing but is typed

Worst subject ever. Lecturer talks so fast can’t understand what he’s saying at all. Again, I have to teach myself everything. GREAT!!!

3/5

Decently interesting content, but being all online, the lectures were extremely shortened and didn't cover a great deal of information. If you wanted any kind of depth to the material, you had to do the readings along with your own research to grasp the concepts in more depth. The lectures were pretty pointless to watch and didn't give any useful or concrete information. The first essay assignment was relatively simple to complete and had a clear guide. The second group assignment, however, was very unclear and had very little guidance to it. The word limit was very small for the amount of content expected and the depth required. The exam matched the difficulty of the subject, and was easier to complete if you could link multiple concepts together. I ended up with a H1, but much to my surprise because the marking scheme was pretty unclear.

Enjoyable subject and gives a good overview of marketing as a major. However, difficult to H1. I consistently attended the lectures throughout the semester, re-watched all the recordings during swotvac and wrote a few practice essays. However, I only got an overall score of H2B. Not an easy wam booster.

Great subject

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.

I would say that this is fairly common sense subject as the logic behind all the concepts are not quite hard to understand. Tutorials are kinda mediocre, lectures are difficult to sit through, group assignments was pure hell but I still pulled through. The final exam is something that can tackled with studying the content. I got a 79.

fun and relatively easy subject

Simon was a great lecturer (always kept the content interesting) and the tutes were super useful too. Even if it seems a bit challenging at first don't worry, my first assignment was an H3 (and seriously demotivated me) but the tutors are really helpful and I ended up with an H1 for the subject in the end