Marketing Principles

O. C Ferrell, William M. Pride, Bryan A. Lukas, Sharon Schembri, Outi Niininen

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Michael Volkov, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Michael Volkov, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Michael Volkov, Philip Kotler

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Marketing: Real People Real Choices

Solomon

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Marketing Principles

O. C Ferrell, William M. Pride, Bryan A. Lukas, Sharon Schembri, Outi Niininen

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Marketing Principles

O. C Ferrell, William M. Pride, Bryan A. Lukas, Sharon Schembri, Outi Niininen

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Reviews

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions are introduced in this subject. Students are also introduced to basic concepts in market research and management of marketing programs.

Anonymous, Semester 1, 2018

I would say that this is fairly common sense subject as the logic behind all the concepts are not quite hard to understand. Tutorials are kinda mediocre, lectures are difficult to sit through, group assignments was pure hell but I still pulled through. The final exam is something that can tackled with studying the content. I got a 79.

Anonymous, Semester 2, 2018

fun and relatively easy subject

Anonymous, Semester 2, 2018

Simon was a great lecturer (always kept the content interesting) and the tutes were super useful too. Even if it seems a bit challenging at first don't worry, my first assignment was an H3 (and seriously demotivated me) but the tutors are really helpful and I ended up with an H1 for the subject in the end

Anonymous, Semester 1, 2018

I found tutorials are more beneficial in training your communication skill than understanding the marketing contents themselves. The effort in both assignments was not paid off as they are extremely subjective. Overall, Simon seemed to encourage you to explore the marketing world beyond the lecture notes. So be open-minded and try to learn more concepts not listed in the lectures notes. Tip: Exams are challenging but if you are more exam-oriented, you will be fine.

Anonymous, Semester 1, 2018

Good insight to Marketing

Anonymous, Semester 1, 2018

Simon is the greatest lecturer you will come across at the University. His lectures were always interesting and engaging. I found tutorials quite boring and a little too rigid. Assignments were super challenging, which was good at times but also sometimes overwhelming. Overall, I really enjoyed this subject! Tip: don’t buy the textbook.

Anonymous, Semester 1, 2018

Good basis for marketing

Anonymous, Semester 2, 2016

The lectures and tutorials are world class in my opinion, and very compelling. A lot of concepts can be applied to real life. The workload is also quite light. However even though I scored 45 in VCE English and really loved the subject content, my essays were marked lowly. Hard to H1 in I reckon but easy to enjoy otherwise.

Anonymous, Semester 1, 2017

My favourite course. Real-life examples always integrated so I learned a lot on how to actually implement the ideas I learnt. Excellent lectures.

Anonymous, Semester 2, 2017