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My favourite course. Real-life examples always integrated so I learned a lot on how to actually implement the ideas I learnt. Excellent lectures.

Anonymous, Semester 2, 2017

Outdated tutorials and assignments that haven't changed from year to year (assignment focuses on a brand that no longer exists). Needs a refresh, but otherwise Simon is an excellent lecturer. Hard to get an H1 in.

Anonymous, Semester 1, 2017

Took this subject as my breadth in my first year. Perhaps my mind can't really work on Business subjects, so I find this subject pretty challenging, especially for the final exam. The essay questions are a bit tricky, I expected it to be more straightforward. Assignments are okay though, but for the group assignment make sure you don't get yourself shitty group mates or you'll end up with a really bad grade for it. I do enjoy tutorials but not lectures. As it's a 2-hour morning lecture, I find myself dozing off more than paying attention in class. Professor Simon is a funny lecturer but the way he explains concepts don't really help with my understanding.

Anonymous, Semester 1, 2017

Simon is a wonderful lecturer. Tutor are helpful too in assisting the understanding regarding the theories. The assignments and final exam questions are adequately adjusted to assess students understanding and would not be very hard to score if you understand each concept very well.

Anonymous, Semester 2, 2016

Interesting subject with lots of marketing foundation to help with the higher level marketing subjects.

Anonymous, Semester 1, 2012
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