Principles of Marketing (MKTG10001) concept & applications notes

Description

These notes cover all the content for all weeks of MKTG10001: (Week 1 - 10) - Contains weekly readings and relevant "Principles of Marketing" (Armstrong et al) book chapter notes - Thorough lecture notes - Contains real world examples of how particular marketing ideas/concepts are utilized (this is important to achieve high marks in the final exam) - Annotated with accompanying text boxes to add extra depth and understanding to particularly important content Topics are: 1) Understanding Marketing & Value Creation 2) Relationship Marketing & Customer Loyalty 3) Consumer Behavior & Consumer Culture 4) Segmentation, Targeting, & Positioning 5) Product 6) Promotion 7) Pricing and Distribution 8) Services & Experiences 9) Consumer Protest Movements 10) Branding *Tip to do well with these notes: understand the core concepts in these notes and place particular attention to the real world examples that are used to enhance recognition of concept applications