Comprehensive marketing notes to score a H1 in the EXAM

Description

I used these notes and scored an 85% on my exam, these are comprehensive notes of the lecture content, taken from the professor during lectures as well as from the slides. Week 1: Understanding marketing and value Week 2: Relationship Marketing and Customer Loyalty Week 3: Consumer Behaviour and Consumer Culture Week 4: Segmentation, Targeting and Positioning Week 5: Creating value: Products and services Week 6: Communicating value: promotion Week 7: Offering value: pricing Week 8: Distributing value : Place Week 9: Services & Experiences Week 10: Branding Week 11: Sustainability and marketing ethics