UniMelb

Semester 2, 2018


Principles of Marketing Exam notes (easy H1)

30 pages

10,500 words

$29.00

17

Description

90+ Marketing Exam notes

- Easy-to-read formatting
- Explains complicated concepts in detail
- Connects different topics together like would be seen in the final exam
- Notes incorporate all course material (from lectures, tutorial, and readings).
- Up-to-date as of sem 2 2018
- Crammable in 2-3 days
- Written by a high H1 average student on Dean's Honour List


Topics covered:

- Introduction to the Marketing concept
- The Market Orientated Firm & Value Creation
- Relationship Marketing & Customer Loyalty
- Customer Behavior
- Segmentation & Targeting
- Positioning & Branding
- Product Development & Life Cycle
- Marketing Communications
- Pricing
- Distribution Channels
- Services Marketing
- Marketing Ethics

Author

James

Campus

UniMelb, Parkville

Member since

February 2016