Principles of Marketing Exam notes (easy H1)

Description

90+ Marketing Exam notes - Easy-to-read formatting - Explains complicated concepts in detail - Connects different topics together like would be seen in the final exam - Notes incorporate all course material (from lectures, tutorial, and readings). - Up-to-date as of sem 2 2018 - Crammable in 2-3 days - Written by a high H1 average student on Dean's Honour List Topics covered: - Introduction to the Marketing concept - The Market Orientated Firm & Value Creation - Relationship Marketing & Customer Loyalty - Customer Behavior - Segmentation & Targeting - Positioning & Branding - Product Development & Life Cycle - Marketing Communications - Pricing - Distribution Channels - Services Marketing - Marketing Ethics