✅✅H1 (92) Concise and Relevant notes for Principles of Marketing

Description

✅Concise and relevant notes for Principles of Marketing Exam ✅Covers all topics in detail and simplifies concepts to boost understanding Covers the following topics: -Market-Oriented Firm and Value Creation -Relationship marketing & customer loyalty -Consumer Behaviour -Market Segmentation & Targeting; Positioning & Branding -Product Life Cycle -Marketing communications -Pricing decisions -Distribution -Marketing in Service firms -Services marketing/Recovery & ethics -Social media I personally went through these notes a week prior to the exam to achieve a H1 (92). All the best in your exams :)