✅✅H1 (94) Concise and Relevant notes for Service & Relationship Marketing

Description

✅Concise and relevant notes for Service & Relationship Marketing Exam ✅Covers all topics in detail and simplifies concepts to boost understanding Covers the following topics: -Introduction to service and the service economy -Service Encounter -Perceived service quality and customer satisfaction -Managing expectations, customer delight and perceived value -Service research and performance metrics -Managing capacity and demand -Service communication and management of physical evidence -Service pricing and process -Relationship marketing and CRM -Value co-creation role of customers and front- line staff -Service recovery and guarantees I personally went through these notes a week prior to the exam to achieve a H1 (94). Goodluck!