UniMelb

Semester 2, 2017


✔ Ultimate H1 Summary Notes (91%) ✔ MKTG10001: Principles of Marketing

58 pages

58 words

$29.00

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Description

✔ Ultimate H1 Summary Notes✔ 

(The sample is just thumbnails for preview, the actual note is in full size!)

- All information collated from lectures, tutorials and readings
- Well formatted and easy to follow
- Clearly separated into weekly topics
- Digital and printing friendly (PDF)
- Concise, logical, easy to understand and memorise.
- Up to date with the current curriculum
- Written by an H1 student currently on the Dean's Honour List

These notes helped me get an H1 in MKTG10001: Principles of Marketing in semester 2, 2017! Not only are these fantastic for c̶r̶a̶m̶m̶i̶n̶g̶ revision, but can aid continuous study throughout the semester! These notes were personally collated from lectures and readings to reflect the syllabus and exam content.

Topic List:
1 The Market-Oriented Firm and Value Creation
2 Relationship Marketing & Customer Loyalty
3 Consumer Behaviour
4a Segmentation and Targeting
4b Positioning and Branding
5a Product Life Cycle
5b Product Development
6 Marketing Communication
7 Pricing
8 Distribution
9 Services Marketing
10 Marketing Ethics