Semester 2, 2018

H1 notes for Principle of Marketing

35 pages

8,339 words




This is a complete notes cover all topics in the semester with diagrams and explanation and there is some notation for deeper understanding. Key points are highlighted. There are also some Chinese notation which might helpful for Chinese student to get better understanding about the materials.

The most important thing I have to mention is that these notes are really helpful for myself because my review in final period mainly depended on it.

Topics are:
-Marketing concept
-Value Creation
-The Market-Oriented Firm
-Relationship Marketing & Customer Loyalty
-Customer Behavior
-Market Segmentation & Targeting
-Positioning and Branding
-Product Life Cycle
-Product Development
-Marketing Communications
-Distribution Channels
-Service Marketing –differences & solutions
-Service Marketing –Service failure & recovery
-Marketing Ethics




UniMelb, Parkville

Member since

August 2018