Integrated Marketing Communications
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NotesView all 24210 notes
Topics include: - Introduction to IMC - IMC in the Marketing Process - Perspectives on Consumer B...
19 pages, 4192 words
These are well-condensed but detailed notes on each topic to help prepare for final exams and comple...
54 pages, 14221 words
Comprehensive Integrated Marketing Communications notes compiled from both the textbook and lecture...
96 pages, 10460 words
Extensive but well-condensed notes including detailed information on each topic to help you with stu...
23 pages, 5971 words
Lecture notes up to week 6 for the IMC midsem quiz! Includes the following topics: - IMC in the...
14 pages, 3278 words
includes all lecture and topic notes - as well as tutorials. Topics covered: - Introduction to...
41 pages, 8855 words
These 24210 notes are a summary of the lecture notes and the textbook. They are perfect to use f...
38 pages, 8333 words
- Mind map summaries of every chapter of the IMC textbook - Includes all of the essential content a...
18 pages, 5000 words
- 52 pages of in-depth notes taken in both lectures and tutorials throughout the course - Includes...
52 pages, 18600 words
NO NEED FOR THE TEXTBOOK! All of the information that you need is here in these notes! These note...
89 pages, 33000 words
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Interesting concepts. Lecturer is good too.
Anonymous, Semester 2, 2015
TIP: Learn the structure of an IMC plan for the final exam. These include the 12 main headings with further subheadings. This will also be the structure of the group assignment. Make sure AT LEAST one person in the group has a copy of the IMC plan book (written by David Waller) to guide the structure of the assignment as this will not be given in the assignment outline.