Developing your IMC plan

Waller, David

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Advertising and Promotion


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Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

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IMC: Succinct Academic scholar's notes!!!

Topics include: - Introduction to IMC - IMC in the Marketing Process - Perspectives on Consumer B...

19 pages, 4192 words

HD Integrated Marketing Communications 24210 with BONUS TEXTBOOK NOTES

These are well-condensed but detailed notes on each topic to help prepare for final exams and comple...

54 pages, 14221 words

Concise HD Integrated Marketing Communications Notes

Comprehensive Integrated Marketing Communications notes compiled from both the textbook and lecture...

96 pages, 10460 words


Extensive but well-condensed notes including detailed information on each topic to help you with stu...

23 pages, 5971 words

Integrated Marketing Communications MIDSEM exam notes!

Lecture notes up to week 6 for the IMC midsem quiz! Includes the following topics: - IMC in the...

14 pages, 3278 words

IMC Full Semester Notes

includes all lecture and topic notes - as well as tutorials. Topics covered: - Introduction to...

41 pages, 8855 words

Integrated Marketing Communications Notes

These 24210 notes are a summary of the lecture notes and the textbook. They are perfect to use f...

38 pages, 8333 words

Integrated Marketing Communications Mind Map Summaries - DISTINCTION Level

- Mind map summaries of every chapter of the IMC textbook - Includes all of the essential content a...

18 pages, 5000 words

Integrated Marketing Communications Study Notes - Distinction Level

- 52 pages of in-depth notes taken in both lectures and tutorials throughout the course - Includes...

52 pages, 18600 words

Integrated Marketing Communications NOTES

NO NEED FOR THE TEXTBOOK! All of the information that you need is here in these notes! These note...

89 pages, 33000 words


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Interesting concepts. Lecturer is good too.

Anonymous, Semester 2, 2015

TIP: Learn the structure of an IMC plan for the final exam. These include the 12 main headings with further subheadings. This will also be the structure of the group assignment. Make sure AT LEAST one person in the group has a copy of the IMC plan book (written by David Waller) to guide the structure of the assignment as this will not be given in the assignment outline.

Anonymous, Autumn session, 2016