Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Nathaniel for $80

Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Bridgette for $50

Advertising and Promotion

Belch

For sale by Hayley for $100

Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Angela for $100

Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Jaime-Lee for $90

Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Sarah for $25

Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Ashley for $130

Advertising and Promotion: An Integrated Marketing Communications Perspective

George Belch, Michael Belch

For sale by Sarah for $100

Developing your IMC plan

Waller, David

For sale by Sarah for $35

Integrated Marketing Communications Notes

Written by Monica

These 24210 notes are a summary of the lecture notes and the textbook. They are perfect to use f...

38 pages, 8333 words

Integrated Marketing Communications Mind Map Summaries - DISTINCTION Level

Written by Samantha

- Mind map summaries of every chapter of the IMC textbook - Includes all of the essential content a...

18 pages, 5000 words

Integrated Marketing Communications Study Notes - Distinction Level

Written by Samantha

- 52 pages of in-depth notes taken in both lectures and tutorials throughout the course - Includes...

52 pages, 18600 words

Integrated Marketing Communications NOTES

Written by Olivia

NO NEED FOR THE TEXTBOOK! All of the information that you need is here in these notes! These note...

89 pages, 33000 words

Integrated Marketing Communications (D grade - ALL TOPIC NOTES)

Written by Paulina

Completed IMC in Spring Semester 2015. Achieved 82 (D grade). Wouldn't have achieved D grade result...

43 pages, 18092 words

Integrated Marketing Communications Final Exam Notes

Written by Walid

- 48 pages covering Lectures and everything done in the tutorial. - They are perfect to use for the...

48 pages, 5102 words

Concise HD Integrated Marketing Communications Notes

Written by Tim

Comprehensive Integrated Marketing Communications notes compiled from both the textbook and lecture...

96 pages, 10460 words

Integrated Marketing Communications Study Notes (UTS)

Written by Nicole

Full subject notes derived from lectures and textbook with diagrams included. Content includes: - I...

49 pages, 9324 words

Integrated Marketing Communications notes

Written by Roger

Adaptation of lecture notes into a format I was more comfortable with. Also supported with informati...

45 pages, 8649 words

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Reviews

Interesting concepts. Lecturer is good too.

Anonymous, Semester 2, 2015

TIP: Learn the structure of an IMC plan for the final exam. These include the 12 main headings with further subheadings. This will also be the structure of the group assignment. Make sure AT LEAST one person in the group has a copy of the IMC plan book (written by David Waller) to guide the structure of the assignment as this will not be given in the assignment outline.

Anonymous, Autumn session, 2016