Integrated Marketing Communications
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TIP: Learn the structure of an IMC plan for the final exam. These include the 12 main headings with further subheadings. This will also be the structure of the group assignment. Make sure AT LEAST one person in the group has a copy of the IMC plan book (written by David Waller) to guide the structure of the assignment as this will not be given in the assignment outline.Anonymous, Autumn session, 2016
Interesting concepts. Lecturer is good too.Anonymous, Semester 2, 2015
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