Spring session, 2017

Integrated Marketing Communications NOTES

89 pages

33,000 words




NO NEED FOR THE TEXTBOOK! All of the information that you need is here in these notes!

These notes are a great substitute for the required textbook "Belch, George and Belch, Michael (2018), Advertising and Promotion: An Integrated Marketing Communications Perspective, 11th edition, McGraw-Hill/Irwin: New York."

Covers all the chapters necessary for the quizzes, assignments and final exam!

*Will cut down your study time
* Will give you a D or HD average