Integrated Marketing Communications NOTES
Subject notes for UTS 24210
NO NEED FOR THE TEXTBOOK! All of the information that you need is here in these notes!
These notes are a great substitute for the required textbook "Belch, George and Belch, Michael (2018), Advertising and Promotion: An Integrated Marketing Communications Perspective, 11th edition, McGraw-Hill/Irwin: New York."
Covers all the chapters necessary for the quizzes, assignments and final exam!
*Will cut down your study time
* Will give you a D or HD average
Spring session, 2017