NO NEED FOR THE TEXTBOOK! All of the information that you need is here in these notes!

These notes are a great substitute for the required textbook "Belch, George and Belch, Michael (2018), Advertising and Promotion: An Integrated Marketing Communications Perspective, 11th edition, McGraw-Hill/Irwin: New York."

Covers all the chapters necessary for the quizzes, assignments and final exam!

*Will cut down your study time
* Will give you a D or HD average


Spring session, 2017

89 pages

33,000 words



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