Integrated Marketing Communications MIDSEM exam notes!
Subject notes for UTS 24210
Description
Lecture notes up to week 6 for the IMC midsem quiz! Includes the following topics: - IMC in the Marketing Process; Ad Agencies & Other - Marketing Communication Organisations - Perspectives on Consumer Behaviour - Communication Process - Objectives & Budgeting - Creative Strategy Relevant for 2019!
UTS
Spring session, 2019
14 pages
3,278 words
$29.00
1
Campus
UTS, Broadway & Markets
Member since
December 2017
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