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Integrated Marketing Communications Final Exam Notes

- 48 pages covering Lectures and everything done in the tutorial. - They are perfect to use for the...

48 pages, 5102 words

Integrated Marketing Communications Study Notes (UTS)

Full subject notes derived from lectures and textbook with diagrams included. Content includes: - I...

49 pages, 9324 words


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Interesting concepts. Lecturer is good too.

Anonymous, Semester 2, 2015

TIP: Learn the structure of an IMC plan for the final exam. These include the 12 main headings with further subheadings. This will also be the structure of the group assignment. Make sure AT LEAST one person in the group has a copy of the IMC plan book (written by David Waller) to guide the structure of the assignment as this will not be given in the assignment outline.

Anonymous, Autumn session, 2016