UTS

Spring session, 2016


Integrated Marketing Communications Study Notes (UTS)

49 pages

9,324 words

$29.00

8

Description

Full subject notes derived from lectures and textbook with diagrams included. Content includes:
- IMC in the Marketing Process
- Marketing & Promotions Process Model
- Perspectives on Consumer Behaviour
- The Communication Process
- Objectives & Budgeting
- Creative Strategy
- Media Planning & Strategy
- Advertising: Broadcast Media, Print Media, Support Media
- Direct Marketing
- The Internet & Interactive Media
- Public Relations
- Personal Selling
- Campaign Effectiveness
- International Advertising
- Advertising Ethics