Integrated Marketing Communications Study Notes (UTS)

Description

Full subject notes derived from lectures and textbook with diagrams included. Content includes: - IMC in the Marketing Process - Marketing & Promotions Process Model - Perspectives on Consumer Behaviour - The Communication Process - Objectives & Budgeting - Creative Strategy - Media Planning & Strategy - Advertising: Broadcast Media, Print Media, Support Media - Direct Marketing - The Internet & Interactive Media - Public Relations - Personal Selling - Campaign Effectiveness - International Advertising - Advertising Ethics