UTS

Semester 2, 2017


Marketing Planning & Strategy Study Notes - Full Lecture Notes

35 pages

5,276 words

$29.00

6

Description

Full subject notes derived from lectures and textbook with diagrams included. Content includes:
- Today's Challenges to Marketers
- Strategic Marketing Planning
- External Environmental Analysis
- Internal Analysis
- Customers, Segmentation and Targeting
- Marketing Program, Branding, Positioning
- Customer Relationships
- Supply Chain Partner Relationships
- Culture and Employees