Description

Full subject notes derived from lectures and textbook with diagrams included. Content includes: - Today's Challenges to Marketers - Strategic Marketing Planning - External Environmental Analysis - Internal Analysis - Customers, Segmentation and Targeting - Marketing Program, Branding, Positioning - Customer Relationships - Supply Chain Partner Relationships - Culture and Employees


UTS

Semester 2, 2017


35 pages

5,276 words

$29.00

7

Add to cart

Campus

UTS, Broadway & Markets

Member since

February 2015