Concise HD Integrated Marketing Communications Notes

Description

Comprehensive Integrated Marketing Communications notes compiled from both the textbook and lecture slides which allowed me to get a HD in this subject. The topics covered within these notes include: - Advertising - Perspectives on Consumer Behaviour - The Communication Process - Objectives and Budgeting - Creative Strategy - Media Planning and Strategy - Advertising (Print, Broadcast and Support) - Direct Marketing, Internet and Interactive Media & Sales Promotion - Public Relations/ Publicity and Personal Selling - Campaign Effectiveness and Issues in Advertising - Revision and Final Exam Preview