Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Marketing

G. Elliott

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing

Armstrong, Gary et al

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Marketing, 4th Edition

Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

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Marketing

Kotler

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Marketing 3E

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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Principles of Marketing

Gary M. Armstrong, Stewart Adam, Sara Marion Denize, Philip Kotler

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MKTG1001 final exam notes (lecture & textbook)

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MKTG1001 Mid-Sem Exam Notes (HD/93%)

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Reviews

This unit builds on many marketing concepts that were covered in HSC Business Studies. It incorporates real world case studies which makes the concepts easy to grasp. One of the lecturers, Geoff Fripp, is fantastic (and occasionally gives out chocolate). Tip: get to know class members in the first two weeks so you can choose group members that you get along with for the group assignment.

Anonymous, Semester 2, 2019

If you did Business Studies at school you won't learn a single thing in this unit. That being said, it is very easy. The group project is inevitably painful but the exam is multi choice and can be finished in 25% of the time they give you.

Anonymous, Semester 2, 2017

Content is foundational as it should be, but still useful. Teaching team cares about their students. Super easy exams, just make sure you secure a good team as it is group work heavy.

Anonymous, Semester 1, 2018

Geoffrey Fripp made this subject- it's good, but his lectures made it fun

Anonymous, Semester 2, 2017

Didn't really like the class or the teacher but the information and topics were helpful

Anonymous, Semester 1, 2017

Everything was organised nicely. Lecture contents are all that you need to revise as the exam was fairly simple and straight forward.

Anonymous, Semester 1, 2015

A good insight into marketing. A decent first year subject. Both the mid-sem and final are all multiple choice. The other marks come from group work. People feel differently about these.

Anonymous, Semester 1, 2015

Jeany Yip is a veritable god-send. Brilliant lecturer, super organised and engaging.

Anonymous, Semester 1, 2015

Easy but boring. Didn't like the tutor at all. Also if you're stuck with a shit group then you are pretty much screwed.

Anonymous, Semester 1, 2012

A good unit, really liked it. The unit is more intuitive than easy. Interesting unit, engaging assessments, not very content heavy - overall enjoyed the unit and highly recommend it

Anonymous, Semester 1, 2014