Description

Received on mid-sem exam in Sem 1, 2019.

Lectures/weeks 1-5.

Contains brief introduction to marketing, core marketing concepts, strategic planning + the marketing process, environmental analysis, consumer behaviour, segmentation analysis + targeting. Includes diagrams, real-life and theoretical examples, learning outcomes (so you know what's important in the exam!!), and textbook notes (note: these are synthesised throughout notes and not signposted as such)


USYD

Semester 1, 2019


21 pages

5,450 words

$29.00

10

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Author

Ezara

Campus

USYD, Camperdown/Darlington

Member since

January 2019