MKTG1001 Mid-Sem Exam Notes (HD/93%)
Subject notes for USYD MKTG1001
Received on mid-sem exam in Sem 1, 2019.
Contains brief introduction to marketing, core marketing concepts, strategic planning + the marketing process, environmental analysis, consumer behaviour, segmentation analysis + targeting. Includes diagrams, real-life and theoretical examples, learning outcomes (so you know what's important in the exam!!), and textbook notes (note: these are synthesised throughout notes and not signposted as such)
Semester 1, 2019