USYD

Semester 1, 2018


MKTG1001 Marketing Principles - complete, coherent notes

71 pages

14,839 words

$29.00

4

Description

Full MKTG1001 Marketing Principles lecture notes for weeks 1-13
- Also contains textbook summary when lectures indicate to reference it (unit has no other readings)
- 71 pages, approx 14839 words
- Concepts are neatly and logically organised
- All assessable content is in a coherent form

See the preview for example of one week's notes :)

Topics (no guest lectures):
- Process
- Strategy
- Environmental analysis
- Consumers
- Segmentation and targeting
- Marketing mix
- New product development
- Promotion
- Digital marketing
- Pricing strategies
- Placement strategies