Extremely detailed and well-structured course notes for MKTG1001 to promote an in-depth understanding of marketing principles.

Content from the course textbook (Principles of Marketing) is synthesised with lecture and tutorial content, making these highly useful for optimal exam preparation and performance.

Covers the following topics from the entire course:
1. Introduction to Marketing
2. Environmental Analysis
3. Consumer Behaviour
4. Market Segmentation, Targeting and Positioning
5. Strategic Marketing and Planning
6. Products, Brands and Services
6. New Products
7. Pricing
8. Place and Channels
9. IMC and Advertising
10. Digital Marketing and Promotions


Semester 2, 2018

44 pages

7,954 words



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