[DISTINCTION] MKTG1001 MID SEM EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

Description

NOTES MADE TO GUARANTEE A DISTINCTION!! Using these notes, I achieved an easy 81% on the mid sem exam. Everything needed for the mid semester exam (from all necessary lectures) summarised into just 19 pages of notes including: - What is marketing? - Managing customer demand - Business & marketing planning - Business portfolio - Marketing strategy - Marketing Environment - Micro-Environment - Macro-Environment - Consumer Behaviour - Segmentation Notes written to maximise memory potential, phrasing the content as questions and providing exact and detailed answers (see preview). Notes perfect for anyone who wishes to achieve a distinction or higher in their mid semester exam.