[DISTINCTION] MKTG1002 FINAL EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

Description

NOTES MADE TO GUARANTEE A DISTINCTION!! Using these notes, I achieved an easy 79% on the final exam. Everything needed for the mid semester exam (from all necessary lectures) summarised into just 20 pages of notes including: - Sampling - Sample Selection Process - Observation Research - Interviewing - Surveys - Measuring Attitudes - Data Analysis Notes written to maximise memory potential, phrasing the content as questions and providing exact and detailed answers (see preview). Notes perfect for anyone who wishes to achieve a distinction or higher in their final exam.