[DISTINCTION] MKTG1002 MID SEM EXAM NOTES - COMPREHENSIVE, CLEAR, CONCISE

Description

NOTES MADE TO GUARANTEE A DISTINCTION!! Using these notes, I achieved an easy 79% on the mid sem exam. Everything needed for the mid semester exam (from all necessary lectures) summarised into just 12 pages of notes including: - Research Process - The Conceptual Framework - Philosophical Framework (Part of Conceptual) - The Theoretical Framework - Qualitative vs Quantitative - The Methodological Framework Notes written to maximise memory potential, phrasing the content as questions and providing exact and detailed answers (see preview). Notes perfect for anyone who wishes to achieve a distinction or higher in their mid semester exam.