Cheat Sheet Marketing Decision Analysis from an HD Student 90%
Subject notes for Monash MKF2131
Description
This cheat sheet details a number of poignant hints, tips and tricks to be mindful of during the exam when answering questions. It is separated into the weekly topics and includes information on the following: - Market share analysis - Attraction models - Conjoint analysis - Bass diffusion model - Trial rate - Break even analysis - Promotions - Advertising metrics - Financial analysis (ROMI)
Monash
Semester 1, 2019
3 pages
1,122 words
$19.00
7
Campus
Monash, Caulfield
Member since
November 2017
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