It can be pretty frustrating when you are only provided with one practise exam, which is why it is super useful to create your own self-formulated questions and transform them into mock exams to give you that extra practise you desire. These self formulated questions will help you gain more practise, and therefore confidence going into the exam. They cover content from weeks 1-12. Can't be bothered making your own sample exams? Need some extra practise? These can be yours in a few simple and easy clicks! This file contains questions for both Section A and B. Topic List: Introduction to Buyer Behaviour Motivation, Ability and Opportunity Exposure, Attention and Perception Knowledge and Understanding Memory Attitudes The consumer decision process (3 Parts) Consumer Culture (2 Parts) Innovation, Consumer Wellbeing & Ethics


Semester 1, 2018

2 pages

566 words



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