Cheat Sheet Marketing Decision Analysis from an HD Student 90%

Description

This cheat sheet details a number of poignant hints, tips and tricks to be mindful of during the exam when answering questions. It is separated into the weekly topics and includes information on the following: - Market share analysis - Attraction models - Conjoint analysis - Bass diffusion model - Trial rate - Break even analysis - Promotions - Advertising metrics - Financial analysis (ROMI)