This table was extremely useful during exam revision as it provides a concise overview of each crucial term or concept and its corresponding marketing implications. The structure of the exam requires you to not only define and explain each buyer behaviour concept, but to additionally provide the marketing implications of each term or concept. This table will help you focus on the important concepts and learn each and every one of the implications for buyer behaviour! The construction of this table was extremely time consuming (but worth it), but now its available to you with a few simple clicks! Topic List: Introduction to Buyer Behaviour Motivation, Ability and Opportunity Exposure, Attention and Perception Knowledge and Understanding Memory Attitudes The consumer decision process (3 Parts) Consumer Culture (2 Parts) Innovation, Consumer Wellbeing & Ethics


Semester 1, 2018

8 pages

2,487 words



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