This table was extremely useful during exam revision as it provides an extremely comprehensive list of concepts or terms and their corresponding definitions. The structure of the exam requires you to define and explain each buyer behaviour concept, therefore, this table will help you learn each and every one of the required definitions for the subject, and will additionally enhance your overall knowledge of the content from Weeks 1-12! The construction of this table was extremely time consuming (but worth it), but now its available to you with a few simple clicks! Topic List: Introduction to Buyer Behaviour Motivation, Ability and Opportunity Exposure, Attention and Perception Knowledge and Understanding Memory Attitudes The consumer decision process (3 Parts) Consumer Culture (2 Parts) Innovation, Consumer Wellbeing & Ethics


Semester 1, 2018

9 pages

2,723 words



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