International Marketing Exam Study Notes - DISTINCTION Level

Description

- 31 pages of straight to the point study notes - perfect for cramming - Addresses only the key learning points - the only things we are assessed on in the final exam - Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS • Introduction to International Marketing • International Strategic Planning and Competitive Strategy • Researching International Markets • The International Political, Economic, and Legal Environments • The Cultural, Social and Technological Environments in International Business • Which Markets and International Market Selection • Developing Products for Overseas Markets • Marketing International Services • International Market Entry • International Logistics • International Pricing • Promotion in International Markets