Spring session, 2018

DISTINCTION LEVEL Positioning and Promoting Events Subject Notes

64 pages

24,177 words




– 64 pages of in-depth notes taken in both lectures and tutorials throughout the course
– Includes lecture content, tutorial information, examples, guest speaker notes, diagrams from slides and information given about the assessments
– Colour-coded with definitions, case studies, references and assessment requirements
– Easy to read, nicely formatted notes that helped me achieve a distinction in this subject

• Introduction to the Subject
• Considerations in the Marketing of Event Experiences
• Understanding Event Attendees
• Understanding Event Attendees II – How to Find Them and What Motivates Them
• Events and the Strategic Marketing Planning Process
• Event Market Strategies – Event Marketing Mix I
• Event Marketing Mix II – Promotion and IMC
• Marketing Trends to Apply to Your Event
• Price and Place (Distribution)
• Event Quality and Satisfaction
• Monitoring, Controlling and Evaluating Event Marketing
• Subject Review and Reflection