DISTINCTION LEVEL Positioning and Promoting Events Subject Notes

Description

– 64 pages of in-depth notes taken in both lectures and tutorials throughout the course – Includes lecture content, tutorial information, examples, guest speaker notes, diagrams from slides and information given about the assessments – Colour-coded with definitions, case studies, references and assessment requirements – Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS • Introduction to the Subject • Considerations in the Marketing of Event Experiences • Understanding Event Attendees • Understanding Event Attendees II – How to Find Them and What Motivates Them • Events and the Strategic Marketing Planning Process • Event Market Strategies – Event Marketing Mix I • Event Marketing Mix II – Promotion and IMC • Marketing Trends to Apply to Your Event • Price and Place (Distribution) • Event Quality and Satisfaction • Monitoring, Controlling and Evaluating Event Marketing • Subject Review and Reflection