UTS

Spring session, 2017


Marketing Planning and Strategy Case Study Summaries - HIGH DISTINCTION LEVEL

16 pages

5,637 words

$29.00

5

Description

– Over 40 case studies discussed throughout the MPS lectures with links to their relevance to the content – all in an easy to read table
– This helped me use examples discussed in class in the final exam and contributed to my achievement of a HD in this subject
– Easy to read, nicely formatted notes

CASE STUDIES
• Airbnb
• Uber
• Luxury Goods
• Lego
• Proctor & Gamble
• United Airlines
• Virgin Airlines
• Spotify
• Toyota
• iTunes
• Wanda Theme Park vs. Disneyland
• Pandora
• Walmart
• Budget Airlines
• Warby Parker
• Amazon
• Kodak
• Blackberry / Nokia
• Marriott Hotels
• Dollar Shave Club
• Apple
• Starbucks
• Groupon
• Blue Apron
• Netflix vs. Blockbuster
• Rapha Cycling Club
• Samsung
• Lululemon
• Zappos
• Geico
• M&M
• Hilton Hotels

• Choice Hotel
• Burberry
• Patagonia
• Coca-Cola
• Zara
• Rolls Royce / GE
• Boeing 787
• Apple & IBM
• Motorola