DISTINCTION LEVEL Digital Marketing and Social Media Study Notes
Subject notes for UTS 24104
UTS
Spring session, 2018
DISTINCTION LEVEL Digital Marketing and Social Media Study Notes
58 pages
21,415 words
$29.00
7
Description
– 58 pages of in-depth notes taken in both lectures and tutorials throughout the course
– Includes lecture content, tutorial information, examples, diagrams from slides and information given about the assessments / final exam
– Colour-coded with definitions, case studies, references and exam requirements
– Easy to read, nicely formatted notes that helped me achieve a distinction in this subject
TOPICS
• Introduction
• Introduction to Digital Channels
• Social Media Marketing
• Introduction and Types of Data
• Content Marketing
• Understanding Data Patterns
• Consumer Behaviour in Digital Channels
• Data and Analytics
• Correlation
• Digital Strategy
• Scatterplots
• Social Commerce
• Mobile and Web Marketing
• Thriving in a Digital World
• Revision
Author
Samantha
Campus
UTS, Broadway & Markets
Member since
February 2016