Spring session, 2018

DISTINCTION LEVEL Digital Marketing and Social Media Study Notes

58 pages

21,415 words




– 58 pages of in-depth notes taken in both lectures and tutorials throughout the course
– Includes lecture content, tutorial information, examples, diagrams from slides and information given about the assessments / final exam
– Colour-coded with definitions, case studies, references and exam requirements
– Easy to read, nicely formatted notes that helped me achieve a distinction in this subject

• Introduction
• Introduction to Digital Channels
• Social Media Marketing
• Introduction and Types of Data
• Content Marketing
• Understanding Data Patterns
• Consumer Behaviour in Digital Channels
• Data and Analytics
• Correlation
• Digital Strategy
• Scatterplots
• Social Commerce
• Mobile and Web Marketing
• Thriving in a Digital World
• Revision