Spring session, 2018

DISTINCTION LEVEL Applied Project in Marketing (Capstone) Notes

64 pages

24,474 words



– 64 pages of in-depth notes taken in both lectures and tutorials throughout the course
– Includes lecture content, tutorial information, Freedom Q&A notes, examples, diagrams from slides and information given about the assessments
– Colour-coded with definitions, case studies, references and assessment requirements
– Easy to read, nicely formatted notes that helped me achieve a distinction in this subject

• Freedom Client Brief
• Planning Your Project and the Proposal
• Situation Analysis and Business Model Canvas (BMC)
• Surveys and Questionnaires
• Situation Analysis – External and Value Proposition
• SWOT Analysis / Key Issues
• Q&A with Freedom
• Issues, Objectives and Strategies
• Communications, Findings and Recommendations
• UTS Careers Talk
• Q&A with Freedom