- 94 pages of in-depth notes taken in both lectures and tutorials throughout the block learning course - Includes additional slides content, lecture content, case studies, examples, diagrams from slides and information given about the assessments / final exam - Colour-coded with definitions, case studies, references and exam requirements - Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS • Introduction to International Marketing • Strategic Planning and Competitive Strategy (+ Additional Slides) • Researching International Markets (+ Additional Slides) • The International Political, Economic and Legal Environments (+ Additional Slides) • The Cultural, Social and Technological Environments of International Business (+ Additional Slides) • Which Markets and International Market Selection (+ Additional Slides) • Developing Products for Overseas Markets (+ Additional Slides) • Marketing International Services • International Market Entry (+ Additional Slides) • International Logistics • International Pricing • Promotion in International Markets (+ Additional Slides) • Final Exam Workshop


Summer session, 2017

94 pages

39,476 words



Add to cart