MGSM

Semester 1, 2017


Consumer Behaviour Mind Map Summaries

15 pages

2,400 words

$29.00

Description

- Mind map summaries of every chapter in the CB textbook.
- Includes all of the essential content and helped me do extremely well in the subject.

TOPICS
• Understanding Consumer Behaviour
• The Psychological Core
• From Exposure to Comprehension
• Memory and Knowledge
• Attitudes Based on High Effort
• Attitudes Based on Low Effort
• Problem Recognition and Information Search
• Judgements and Decision Making Based on High Consumer Effort
• Judgements and Decision Making Based on Low Consumer Effort
• Post Decision Process
• Social Influences on Consumer Behaviour
• Consumer Diversity
• Household and Social Class Influences
• Psychographics: Values, Personality and Lifestyles
• Innovations: Adoption, Resistance, Diffusion
• Sources of Symbolic Consumer Behaviour
• Marketing, Ethics and Social Responsibility