- Mind map summaries of every chapter in the CB textbook. - Includes all of the essential content and helped me do extremely well in the subject. TOPICS • Understanding Consumer Behaviour • The Psychological Core • From Exposure to Comprehension • Memory and Knowledge • Attitudes Based on High Effort • Attitudes Based on Low Effort • Problem Recognition and Information Search • Judgements and Decision Making Based on High Consumer Effort • Judgements and Decision Making Based on Low Consumer Effort • Post Decision Process • Social Influences on Consumer Behaviour • Consumer Diversity • Household and Social Class Influences • Psychographics: Values, Personality and Lifestyles • Innovations: Adoption, Resistance, Diffusion • Sources of Symbolic Consumer Behaviour • Marketing, Ethics and Social Responsibility


Semester 1, 2017

15 pages

2,400 words


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