Summer session, 2017

International Marketing Study Notes - DISTINCTION Level

94 pages

39,476 words




- 94 pages of in-depth notes taken in both lectures and tutorials throughout the block learning course
- Includes additional slides content, lecture content, case studies, examples, diagrams from slides and information given about the assessments / final exam
- Colour-coded with definitions, case studies, references and exam requirements
- Easy to read, nicely formatted notes that helped me achieve a distinction in this subject

• Introduction to International Marketing
• Strategic Planning and Competitive Strategy (+ Additional Slides)
• Researching International Markets (+ Additional Slides)
• The International Political, Economic and Legal Environments (+ Additional Slides)
• The Cultural, Social and Technological Environments of International Business (+ Additional Slides)
• Which Markets and International Market Selection (+ Additional Slides)
• Developing Products for Overseas Markets (+ Additional Slides)
• Marketing International Services
• International Market Entry (+ Additional Slides)
• International Logistics
• International Pricing
• Promotion in International Markets (+ Additional Slides)
• Final Exam Workshop