Summer session, 2017

International Marketing Exam Study Notes - DISTINCTION Level

31 pages

13,480 words




- 31 pages of straight to the point study notes - perfect for cramming
- Addresses only the key learning points - the only things we are assessed on in the final exam
- Easy to read, nicely formatted notes that helped me achieve a distinction in this subject

• Introduction to International Marketing
• International Strategic Planning and Competitive Strategy
• Researching International Markets
• The International Political, Economic, and Legal Environments
• The Cultural, Social and Technological Environments in International Business
• Which Markets and International Market Selection
• Developing Products for Overseas Markets
• Marketing International Services
• International Market Entry
• International Logistics
• International Pricing
• Promotion in International Markets