Consumer Behaviour Study Notes

Description

- 22 pages of summarised notes taken throughout the consumer behaviour course - Includes lecture content, examples and diagrams from slides - Easy to read, nicely formatted notes that helped me achieve an excellent mark in this subject TOPICS • Understanding Consumer Behaviour • The Psychological Core I – Motivation, Ability and Opportunity • From Exposure to Comprehension • Memory and Knowledge • Attitudes Based on High Effort • Attitudes Based on Low Effort • Problem Recognition and Information Search • Judgement and Decision Making Based on High Consumer Effort • Judgement and Decision Making Based on Low Effort • Post-Decision Process • Consumer Diversity • Household and Social Class Influences • Psychographics – Values, Personality and Lifestyle • Social Influences on Consumer Behaviour • Innovations – Adoption, Resistance and Diffusion • Sources of Symbolic Consumer Behaviour • Marketing, Ethics and Social Responsibility in Today’s Consumer Society