UTS

Spring session, 2017


New Product Marketing Mind Map Summaries

1 pages

2,500 words

$19.00

1

Description

- Mind map outline of the NPM course
- Includes all of the essential content that helped me better understand the content and do well in the subject

TOPICS
• Ethics and New Product Marketing
• NPM and the four Ps
• New Products
• A Strategic Approach to NPM
• Company Strategy
• Product Innovation Charter
• Product Portfolio
• The New Product Development Process (Phase 1, Phase 2, Phase 3, Phase 4, Phase 5)