200088
Brand and Product Management
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View all 200088 notesBPM Mid Sem Notes
Mid Sem Notes: Chapters 1-6 Chapter 1 – Introduction to Brands Chapter 2 – Customer-based brand...
54 pages, 11348 words
Brand Product Management notes for Mid Sem Exam
Completed notes on chapter 1-5 -Brands and brand management -Customer based brand equity and bra...
15 pages, 5915 words
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Reviews
This is a great unit, provides a lot of interesting information about branding and managing brands. There is no final exam so it helps to take this unit during a semester where you have 3 other challenging units. The toughest part of this unit is the mid term exam, but otherwise the group work was a lot of fun!