Brand and Product Management
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Detailed Chapter Summaries
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These notes are a long and comprehensive account of all that Brand and Product Management teaches. C...
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This is a great unit, provides a lot of interesting information about branding and managing brands. There is no final exam so it helps to take this unit during a semester where you have 3 other challenging units. The toughest part of this unit is the mid term exam, but otherwise the group work was a lot of fun!