Study Notes

Written by Dimi

Detailed Chapter Summaries

24 pages, 7524 words

Brand and Product Management Lecture/Textbook Notes

Written by Tyler

These notes are a long and comprehensive account of all that Brand and Product Management teaches. C...

35 pages, 7388 words

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Reviews

This is a great unit, provides a lot of interesting information about branding and managing brands. There is no final exam so it helps to take this unit during a semester where you have 3 other challenging units. The toughest part of this unit is the mid term exam, but otherwise the group work was a lot of fun!

Anonymous, Semester 2, 2015