BPM Mid Sem Notes
Subject notes for WSU 200088
Description
Mid Sem Notes: Chapters 1-6 Chapter 1 – Introduction to Brands Chapter 2 – Customer-based brand equity and brand positioning Chapter 3 – Customer-based brand equity and brand positioning Chapter 4 – Choosing brand elements to build brand equity Chapter 5 – Designing marketing programs to build brand equity Chapter 6 – Integrating Marketing Communications to Build Brand Equity
WSU
Semester 2, 2020
54 pages
11,348 words
$29.00
1
Campus
WSU, Parramatta City (Macquarie St & George St)
Member since
April 2020
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