Description

Mid Sem Notes: Chapters 1-6 Chapter 1 – Introduction to Brands Chapter 2 – Customer-based brand equity and brand positioning Chapter 3 – Customer-based brand equity and brand positioning Chapter 4 – Choosing brand elements to build brand equity Chapter 5 – Designing marketing programs to build brand equity Chapter 6 – Integrating Marketing Communications to Build Brand Equity


WSU

Semester 2, 2020


54 pages

11,348 words

$29.00

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Campus

WSU, Parramatta City (Macquarie St & George St)

Member since

April 2020