Description

Week 1,2,3,4,5,6 highly succinct summary. 1. Definition of Marketing 2. Marketing management and process 3. The changing Marketing Landscape 4. The Global Marketplace 5. Product, Services and Brands 6. Pricing: Understanding and capturing customer value


WSU

Semester 2, 2021


28 pages

9,345 words

$29.00

Add to cart

Campus

WSU, Parramatta City (Macquarie St & George St)

Member since

April 2020