Brand Product Management notes for Mid Sem Exam
Subject notes for WSU 200088
Description
Completed notes on chapter 1-5 -Brands and brand management -Customer based brand equity and brand positioning -Brand resonance and brand value chain -Choosing brand element to build equity -Designing marketing programs to build brand equity
WSU
Semester 2, 2016
15 pages
5,915 words
$49.00
1
Campus
WSU, Parramatta
Member since
March 2018